Attention Economy vs. Jain Focus (Samayik): How to Reclaim Your Attention in the Age of Endless Scrolling
Let’s be honest, our attention spans are cooked. Between reels, Instagram notifications, and that random YouTube video you didn’t even mean to click, it feels like the internet is basically a giant vacuum sucking up every ounce of focus we have. And it’s not an accident. We literally live in the attention economy , where apps, brands, and algorithms compete to keep us scrolling for “just five more minutes.” And we all know, it's never just Now contrast that with Jainism’s concept of Samayik. On paper, Samayik is a spiritual practice: setting aside time (usually 48 minutes) to sit in calmness, withdraw from distractions, and focus on your true self. Sounds impossible in 2025, right? But if you zoom out, it’s actually the exact antidote to our scattered, screen-addicted lives. Samayik isn’t about renouncing your phone forever. It’s about reclaiming your attention, reminding yourself that you are not your notifications, and you don’t have to live at the mercy of a “ding.” Imagine...